Jack Taylor/Getty Images
Every year, JPMorgan polls its more than 200,000 employees for the next big trends in movies, books, music, theater, and more.
Coined the #NextList2018, this year's recommendations run the gamut from the expected (the hedge fund legend Ray Dalio's new book) to the obscure (Ecuadorian parlor music). And yes, the name includes the hashtag.
"The JPMorgan #NextList2018 represents our passion for discovery and desire to share new ideas and experiences that we hope will enrich our clients' lives for the year ahead," Darin Oduyoye, the head of communications for JPMorgan's asset and wealth management arm, said in a press release.
"This curated collection of arts, culture, music, and book selections are sure to challenge traditional thinking and foster creativity for all those who explore it," he said.
Here's the full list, with commentary from JPMorgan about why you should check out each suggestion:
"Behave" by Robert SapolskyPenguin Randomhouse
"Why do we do the things we do? While scholar, endocrinologist, MacArthur Fellow and Stanford University professor Robert Sapolsky concedes this is a 'big, sprawling mess of a topic,' he is up to the challenge.
"From neurobiological impulses that spur an act — good or bad — to the nature of free will, Sapolsky tackles the science of human behavior with formidable knowledge and a distinct sense of humor."
"Generation Impact" by Sharna Goldseker and Michael MoodyWiley
"Alex Soros, Victoria Rogers, Justin Rockefeller, Katherine Lorenz. Taking the reins on significant wealth, next-generation donors are leading a philanthropic revolution. But it's about more than money. Interviews with young philanthropists complement this in-depth look at new approaches, strategies, and tools that are influencing and reshaping the world of charitable giving."
"Machine, Platform, Crowd" by Andrew McAfee and Erik BrynjolfssonW. W. Norton
"MIT's Andrew McAfee and Erik Brynjolfsson explore the trifecta of disruption that technology is bringing to our lives — artificial intelligence (machines), platforms and crowds. What is the impact on the workplace? On education? On leadership, from corporations to government? As in their highly praised 'The Second Machine Age,' McAfee and Brynjolfsson approach this complex topic with directness, insight, and clarity."
See the rest of the story at Business Insider